The Importance of Indirect
Sales Across Different
Industries in Europe

A study by students from the Rotterdam School of Management

The assessment of indirect sales
management efficiency involves four
building blocks:

1. Analyse

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155 companies who had an indirect sales strategy were analyzed

3. Support and execute

4. Monitoring

The Importance of Four Building Blocks Across Different Industries

The researchers considered the following industries in the study:

2. Business Planning

  • Agricultural and Forestry
  • Arts, Entertainment & Recreation
  • Business Service
  • Electric Utilities
  • Lodging
  • Manufacturing
  • Professional Service
  • Real Estate
  • Wholesale





About Howaboutsales


Howaboutsales believes in digital collaboration in sales. Sales are  increasingly done via several channels, both direct and indirect. We  believe that the winning companies of the future are those that can  engage in digital collaboration with their customers and intermediaries.  Howaboutsales is the first Business Relationship Management tool (BRM)  that allows businesses to collaborate digitally for sales purposes.

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